Position: Growth Marketing Assistant Manager 
Hours: Full Time
Department: Growth and Communications
Location: Dubai, UAE
 
Company Profile:
elGrocer by smiles is a UAE based grocery delivery marketplace platform, we are part of the Smiles by e&. We aim to connect shoppers with the supermarkets and the brands they love. Our vision is to fulfill the shoppers’ needs while supporting the digitalization of the grocery industry.
Company URL:  https://www.elgrocer.com/
  
  We are growing our team! If you are eager to learn, love to think outside the box, want to grow and enjoy diversity, we would like to hear from you. 
Job Summary:
We are looking for Growth Marketing Assistant Manager, to accelerate the performance of our groceries by owning campaign execution, funnel optimization, and performance reporting. This role will be responsible for executing growth campaigns, optimizing conversion funnels, and delivering actionable performance insights.
 
Key Responsibilities
Campaign Execution
Plan, co-create, and execute campaigns across digital platforms in collaboration with retail partners and creative alliances.
Develop and manage content for push notifications, SMS, social media, and other marketing channels.
Coordinate with internal teams (communications, brand, performance, retention) to deliver integrated and high-impact campaigns.
Manage social media and in-app updates for partner promotions and retailer communications.
Ensure marketing assets (logos, descriptions, creatives) are consistently updated across platforms.
Execute in-app campaigns, promotions, and offers in alignment with commercial priorities.
Collaborate with product and operations teams to launch promotions, seasonal campaigns, and loyalty programs.
Coordinate with creative and commercial teams to ensure SKUs, bundles, and deals are highlighted with strong visibility.
Manage campaign calendars, ensuring timely launches and alignment with seasonality and pay-week cycles.
Analyze customer behavior, conversion funnels, and campaign performance to identify growth opportunities.
Funnel Management & Optimization
Track and analyze the shopper funnel (traffic → product view → add-to-cart → checkout → order).
Identify friction points and recommend improvements to increase conversion and basket size.
Work with product/UX teams on features or changes that enhance user journey and retention.
Reporting & Insights
Build dashboards and weekly/monthly reports on campaign performance, funnel metrics, and marketplace KPIs.
Provide actionable insights to the Marketing Director and leadership on what’s working vs. not.
Conduct post-campaign analysis to measure impact on GMV, ABV, and order growth.
Communicate and negotiate with promotional partners as needed for joint marketing activities.
Cross-Functional Collaboration
Partner with commercial to define and execute campaign mechanics (discounts, vouchers, bundles, freebies).
Work with operations to align supply, stock levels, and logistics capacity before campaigns.
Act as the growth voice in cross-functional reviews to ensure initiatives drive measurable impact.
Collaborating cross-functionally with commercial, operations, and product teams to ensure cohesive and impactful campaigns requirements
Qualifications & Requirements:
+5 years of experience in growth, CRM, campaign management, or e-commerce operations (experience in groceries/retail/marketplaces is a plus).
Strong analytical mindset; proven ability to track funnels, conversion metrics, and campaign performance.
Advanced skills in reporting tools (Mix panel, Meta base & Power BI).
Experience in managing end-to-end campaign execution, ideally in fast-paced e-commerce environments.
Strong communication and stakeholder management skills, with the ability to influence cross-functionally.