Responsible for establishing and developing relationships with key decision makers, advocates, opinion makers and resistors.
 Develop and update a business plan that will ensure achieving the strategic objectives.
 Introduce, promote, and sell Jazeera Coatings to allocated customers.
 Promote Jazeera Coatings to owners, consultants, main contractors as well as key steel-fabricators Follow-up the projects in the market (small, medium & big/mega) with full cooperation with other areas team and put Jazeera Coatings in the specs.
 Generate new potential customers as well as opportunities to increase our market share.
 Monitor Collections and ensure the comply of JP policy.
 Plan and perform daily, weekly & monthly customer visits and sales activities. 
Close follow up to area new projects through establishing accurate projects data base.
 Maintain good relationship and service with existing customers, & attending to customer’s Complaints through regular visits, follow up and responding to enquiries to recommend and ensure Jazeera Coatings is specified for the projects and create sales opportunities for the company.
 Monitor aging regularly to ensure collection is received on time.
 Create monthly sales and collection reports.
 Co-operate with customer service & factory to ensure timely delivery of items.
 Execute activities related to his/her function in safe and environmental methods.
 To perform any other duties assigned by his direct supervisor / manager