Overview: 
Vardot is looking for a Content Manager who can own our entire content function — from long-form thought leadership to industry reports, blogs, web copy, product messaging, case studies, and ad creatives.
You’ll bring strategic clarity, editorial discipline, and storytelling chops. You’re just as comfortable drafting a 2,000-word industry POV as you are writing sharp landing page copy or a performance ad. You know how to brief writers, manage workloads, review submissions, and maintain consistency across channels.
This is a role for someone who writes exceptionally well, understands our domain (Drupal, digital experience design, customer journey, digital transformation), and knows how to use AI as a force multiplier — not a shortcut.

 Responsibilities:
Content Strategy & Editorial Direction
Shape Vardot’s content roadmap across websites, campaigns, social, SEO, and demand generation
Turn business priorities and insights into actionable content themes
Maintain editorial standards, tone of voice, and brand consistency
Build and refine content guidelines, playbooks, and templates
Content Creation
Write high-quality thought leadership, industry reports, whitepapers, and long-form content
Produce blogs, landing pages, case studies, email copy, and ad creatives
Craft messaging frameworks and value propositions for campaigns and product launches
Collaborate with SMEs, marketing leads, and leadership to shape narratives 
Content Management
Manage the content pipeline end-to-end — briefs, drafts, edits, production
Review and edit content created by internal team members and external writers
Guide a junior content resource and help them grow
Coordinate with design, SEO, and demand gen to ensure content supports campaign goals
Oversee publication calendars and ensure deadlines are met
AI & Workflow Efficiency
Use AI tools (ChatGPT, Claude, Jasper, etc.) to accelerate research, ideation, and editing
Build efficient AI-supported workflows for content production
Maintain quality and originality while leveraging AI intelligently
Cross-Functional Collaboration
Partner with SEO to align content with search opportunity and intent
Support demand gen with campaign content and performance-oriented copy
Work closely with design on visual storytelling and assets
Liaise with leadership for high-stakes messaging and reports
 
Requirements:
6–8+ years of experience in content writing, editing, and content management
Strong writing portfolio across thought leadership, blogs, web copy, and short-form copy
Experience in the digital experience, CMS, Drupal, digital transformation, or tech consulting space
Ability to run the content function end-to-end with minimal oversight
Experience leading or mentoring at least one team member
Familiarity with SEO principles and how content drives organic growth
Strong research skills and the ability to work with technical teams
Comfortable using AI as part of the workflow without compromising quality
Excellent editorial judgment, attention to detail, and ability to simplify complex topics
High ownership mindset and a bias for creating impactful content
 
Why Join Vardot
Own and shape the entire content function for a global digital experience engineering firm
Work closely with leadership on strategic narratives and high-visibility content
Modern marketing environment with AI tools and strong collaboration
Autonomy, creative freedom, and a chance to create category-leading content