Overview: 
Vardot is looking for an experienced SEO Manager who can take full ownership of our global organic growth. This isn’t a narrow keyword-optimizing role — this is a strategic operator who understands the full SEO ecosystem and can drive measurable results across markets, products, and content.
You’ll shape the SEO roadmap, run deep technical and content audits, guide our writers on what to create and why, and execute the day-to-day work across on-page, off-page, and technical SEO. You’ll be the person the organization looks to for direction on how we grow search visibility and organic pipeline.

 Responsibilities:
SEO Strategy & Leadership
Build and execute Vardot’s SEO strategy across global markets
Translate business goals into organic growth targets and clear quarterly plans
Prioritize high-value opportunities (technical fixes, content plays, link acquisition, etc.)
Partner with Marketing, Product, and Engineering to drive site and content improvements
On-Page SEO
Lead keyword research, topic clustering, and intent mapping
Optimize existing content (metadata, internal links, structure, schema)
Collaborate with content writers and SMEs to steer high-quality, search-matched content
Define and maintain on-page SEO guidelines for the content team
Technical SEO
Conduct site audits, diagnose issues, and work with developers on fixes
Manage crawlability, indexation, site architecture, and Core Web Vitals
Implement structured data and maintain technical hygiene across domains
Off-Page SEO
Build and manage a sustainable link acquisition strategy
Identify partnership and PR-driven link building opportunities
Monitor and improve domain authority and backlink quality
Protect the site from spammy or toxic links
Analytics & Reporting
Own all SEO dashboards and KPIs
Track rankings, CTR, impressions, traffic, and conversions
Run experiments, test hypotheses, and quantify the impact
Present insights and recommendations to leadership
Requirements:
5–8+ years of hands-on SEO experience with clear results
Ability to run the entire SEO function independently — strategy + execution
Deep knowledge of on-page, off-page, and technical SEO
Strong command of tools like Ahrefs, SEMrush, GSC, GA4, Screaming Frog, and Looker Studio
Experience guiding writers, shaping content calendars, and improving content quality
Comfortable working cross-functionally with developers, designers, and marketers
Analytical mindset, strong problem-solver, and comfortable with complex SEO challenges
Excellent communication skills — clear, concise, and able to simplify SEO for non-experts
Why Join Vardot
Lead the SEO function for a global digital experience engineering company
Work with a team that values smart thinking, autonomy, and measurable impact
Opportunity to shape long-term organic growth across multiple markets
Collaborative culture, modern marketing stack, and a company that invests in SEO