Job Details
Division
Group Head Office
Department
Retail & Sales 
Job Title
Marketing Manager
Job Category
Management
Reports directly to
 
Head Count
 
Prepared on
Date
Revised on
Date
 
 
Organizational Profile
Stars Group is a dynamic organization, deeply invested in empowering and celebrating our teams across a broad spectrum of sectors. Our diverse portfolio represents our commitment to excellence, innovation, and sustainable growth. While each sector may vary in its offerings, our core values remain consistent: authenticity, societal impact, and a focus on both employee and customer satisfaction. Regardless of the arena, our teams remain at the heart of our endeavors. Together, across our vast investment landscape, we pledge to create an environment that fosters collaboration, transformative experiences, and unwavering growth.
 
Department/Brand Profile
The Marketing Manager is a central figure in orchestrating the company's marketing activities and ensuring they align with departmental objectives. This role involves building and leading the marketing team, setting departmental goals, planning and executing marketing campaigns, and managing the marketing budget across various channels. Collaboration with other company departments to synchronize marketing plans is vital. The Marketing Manager is also tasked with supporting business development, assisting in responding to proposals, preparing for interviews, and facilitating tradeshow and conference participation. Success in this position is gauged by delivering results that meet or surpass revenue and margin targets, and by providing valuable insights to the sales and marketing sectors, ultimately fostering the organization's growth.
 
Job Summary 
Lead the process for continuous evaluation of trends in the marketplace, including the process of obtaining and disseminating competitive intelligence across all markets and service lines.
Consistently improve the impact of tactical marketing materials and strategies.
Work with departmental colleagues to deliver content in line with the Marketing and communications Strategy to ensure that the groups communicate in a consistent, accurate, professional, and prompt manner with all key audiences. 
Establish clear sales metrics and benchmarks for measuring progress and maintaining focus; create a companywide marketing reporting function that can track, measure, and analyze performance
Collaborate with strategic partners and clients to research market needs and identify possible new product solutions
Provide continuous feedback to marketing and product functions to improve results.
Ensure internal collaboration with Operations, Marketing, and management.
Evaluate new product viability and marketability.
Develop and execute effective PR initiatives across digital and off-line channels which build
positive brand awareness
Develop and implement effective marketing strategies; establish the measurement of marketing program effectiveness.
Maintain the website using WordPress, updating regularly with images, news, video, and new copy as appropriate, in liaison with marketing and communications colleagues
Publish content to social media channels regularly (Facebook, Instagram, Twitter, YouTube, etc.) and in line with guidelines within the Marketing & Communications Strategy.
Develop strategies and plans that identify marketing opportunities and carry out programs for market research and analysis including market segments, buying trends, and competitor analysis.
Determining the KPIs and the OKRs of the marketing department
 
Essential Functions
 
Maintain relationships with advertising agencies, public relations firms, market research firms, and other service providers as needed.
Execute and manage social media campaigns to build followers, enhance visibility, and drive engagement.
Ensure all campaigns and content comply with the Marketing & Communications Strategy and the organization's overall Strategic Plan.
Design ads in liaison with an external graphic design consultant where necessary.
Identify suitable print/digital advertising opportunities and negotiate space accordingly.
Develop and manage marketing budgets and oversee the development and management of internal operating budgets.
Plan and coordinate public affairs and public relations efforts including community outreach.
Effectively represent the company at various community, business, industry, and governmental meetings to promote the company and its interests.
Develop and implement pricing and customer service policies in conjunction with the Business Manager.
Develop marketing action plans that clearly define objectives, goals, schedules, and assignments to implement and achieve targeted opportunities.
Provide recommendations for improving or adding new products and services and assist with product development and testing.
Maintain relationships with advertising agencies, public relations firms, market research firms, and other service providers as needed.
Ensure the systematic collection, review, and analysis of market information to identify competitor tactics, market trends, new opportunities, and challenges.
Conduct appropriate market research including competitor analysis, demographic and economic reviews, and examination of educational trends.
Plan the annual and quarterly marketing budget of the company and ensure optimal usage of the budget.
Other duties as assigned.
 
Organization Values 
Responsible & Responsive Service: Upholding commitments and demonstrating reliability; taking proactive actions and addressing concerns promptly; valuing feedback and seeking improvement; demonstrating accountability in every task; serving with dedication and being attentive to needs."
Integrity: Acting in a way that is consistent with what one says, doing the right thing, even when no one is watching. It's about being honest, straightforward, reliable, responsible, and consistent in all interactions.
Empowerment: Building capacities; fostering self-reliance and confidence; promoting innovative thinking and autonomy; respecting individual aspirations and perspectives; championing the potential of every employee across sectors from fashion retail and real estate to woodwork and food & beverage
Customer & Employee Centric: Valuing feedback and insights from both our cherished customers and dedicated employees; recognizing and appreciating their pivotal roles; acting with understanding and empathy; fostering a culture of open communication and mutual growth; prioritizing their needs and aspirations in every endeavor we undertake.
Striving for Excellence: Continuously aiming for the highest standards, embracing challenges as growth opportunities, and inspiring others through our dedication to improvement and results.
Social Responsibility/Sustainability: Actively prioritizing our planet and communities by embedding sustainable practices in our actions, understanding our long-term impact, and collaborating for a more ethical and sustainable future
 
 
 
Qualifications, Experience And Skills – Selection Criteria
 
ESSENTIAL
PREFERRED
Education
Bachelor’s degree (B.A., B.S.) in Business or equivalent in Marketing
A master's degree in marketing or management 
A degree in digital technologies
Experience
10+ years of experience as a marketing professional/ 5+ in a marketing manager position.
 
Certification and Licensure
 
 
Job-Specific Skills and Abilities
Leadership experience in marketing with a thorough knowledge of marketing principles, product or service management, sales, and business development, along with a demonstrated track record of success and performance.
Outstanding analytical skills, a high degree of intellectual curiosity and creativity, and the ability to engage with other senior leaders in addressing complex business issues.
Knowledgeable of web/e-marketing and social media best practices.
Must have strong interpersonal skills, maturity, and good judgment and be capable of communicating with a diverse range of individuals
A hands-on, action-oriented approach that fits well with the entrepreneurial, fast-paced culture-proven record of leadership and establishing long-term strategic growth initiatives.
Highly developed data skills - analysis, synthesis, reporting, and decision-making.
Proficient in financial analysis and establishing sales and marketing budgets and action plans
Hands-on experience strategizing and negotiating complex sales deals
Marketing management.
Market Research and Analysis.
Sales Strategy and Management.
Digital Marketing Strategy.
Product Management.
Consumer Behavior
Market Segmentation and Targeting.
Data-driven Decision Making.
Customer Relationship Management (CRM).
Organizational Behavior.
Financial Analysis and Budgeting.
 
 
Verification
The position holder and hiring manager have read and discussed the job description and agree that it accurately describes the position.
 
Position Holder
 
 
Signature
 
 
 
 
Signature
 
Line  Manager
 
 
Signature
Date
Date