Collect data on market competitors, including prices, product sales and sales campaigns, as well as marketing and distribution methods.
 Gather and analyse information on customer needs and preferences with the goal of identifying potential markets for sales 
Develop reports and presentations on findings, create graphics to illustrate important information and translate complex findings and materials into easy-to-understand text.
 Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as email, social media and traditional media.
 Create ideas for promotional events and campaigns, and liaise with third-party vendors to execute successful events.
 Conduct market research to find answers about consumer requirements.
 Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature.
 Proposing new marketing campaigns to meet the new customer trends observed from market research.
 Track and observe the marketing strategies and create detailed reports of their returns and feedback against expected standards.
 Devising methods to build long-lasting relationships with new and existing customers through continuous reaching out.
Collect feedback for existing marketing campaigns and alter the marketing strategies according to these feedbacks.
 Executes activities related to his/her function in safe and environmental methods.
 To perform any other duties assigned by his direct supervisor / manager.