JOB DESCRIPTION
Job Title:
Marketing Specialist
O*NET Code:
13-1161.00 (Market Research Analysts and Marketing Specialists)
Job Level:
L3 — Specialist
Job Code:
NR-Marketing-01
Sector:
Marketing
Company:
Al-Nardin Company
Division:
Brand & Trade
Department:
Marketing Department
Section:
Marketing
Reports To:
 
Subordinates:
 
Functional Manager
 
 
Job Purpose
Plan and execute marketing campaigns, brand activations, and content programmes that grow customer awareness, demand, and loyalty for the company's products and services. The role applies specialist expertise within the Marketing domain, ensuring that day-to-day work meets technical, regulatory, and quality requirements while contributing to the unit's continuous-improvement agenda. The job-holder is expected to operate with a high degree of autonomy on routine tasks while escalating complex matters appropriately.
Key Duties & Responsibilities
●  Develop and execute marketing campaigns across digital, social, in-store, and event channels.
●  Manage brand assets and ensure consistency of messaging and visual identity.
●  Conduct market research, competitor benchmarking, and customer insights.
●  Brief creative agencies and internal designers; review deliverables.
●  Plan promotions and seasonal activations in coordination with sales and operations.
●  Track marketing KPIs (reach, engagement, conversion, ROAS) and report monthly.
●  Apply specialist technical knowledge to ongoing operations and contribute to continuous improvement initiatives.
●  Maintain accurate records and documentation in line with regulatory and quality-system requirements (ALCOA+, ISO 9001).
●  Support audits, inspections, and certification programmes by providing technical evidence on request.
●  Participate in cross-functional projects to address operational challenges and improvement opportunities.
Qualifications & Requirements
Bachelor's in Marketing, Business, or Communications.
 
● Languages: Working proficiency in Arabic (native or near-native) and English (intermediate or above for technical reading and reporting).
● Computer literacy: Proficiency in Microsoft Office (Word, Excel, PowerPoint) and the company's enterprise systems (ERP/LIMS/CMMS as applicable to the role).
Experience
3+ years in brand or trade marketing.
 
● Track record of successful delivery in a comparable role within a regulated or quality-driven environment.
● Demonstrated ability to operate within an Iraqi-Group setting, working with internal stakeholders across functions and external regulators / partners.
Skills & Competencies (Knowledge, Skills and Abilities)
Knowledge
●  Marketing fundamentals (4P/4C)
●  Digital marketing & social platforms
●  Customer-research methods
Skills
●  Campaign planning and execution
●  Copywriting and brief writing
●  Stakeholder coordination
Abilities
●  Translate market data into actions
●  Adapt to fast-moving consumer preferences
●  Collaborate across departments
Key Performance Indicators (KPIs)
●  Campaign delivery on time — Target: ≥ 95% | Frequency: Per campaign | Source: Campaign tracker
●  Engagement growth — Target: ≥ target | Frequency: Quarterly | Source: Analytics
●  Cost per acquisition — Target: ≤ target | Frequency: Quarterly | Source: Marketing report
 
Prepared by: (Direct Manager)
Reviewed by: (BUHR / HRBP)
Approved by: (Group OD Manager)
Approved by: (Group HR Director)
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Acknowledgement
This certifies that I have read the job description and I am able to perform all essential duties as outlined.
Employee Name: ________________   Signature: ________________   Date: ________________