Primary Purpose of the Role
To support the marketing team in creating and managing engaging content across social media platforms, including short-form video and Reels, while contributing to content planning, campaign execution, and day-to-day social media activities.

Key Responsibilities
Create engaging social media content aligned with the brand, objectives, and target audience while contributing creative ideas and maintaining consistency across all social media materials.
Film and edit short-form video content, particularly Reels and other social media formats. 
Support the planning and scheduling of social media content and campaigns. 
Assist in executing social media campaigns and promotional activities. 
Stay up to date with social media trends, platform updates, content formats, and audience engagement practices. 
Assist in preparing captions, visual content, and other social media materials. 
Monitor social media content and engagement and support the team in identifying opportunities for improvement. 
Organize content files, materials, and other marketing assets as needed. 
Perform other related tasks that support the team’s day-to-day marketing activities.
 
Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Communications, Media, Graphic Design, or a related field. 
0–2 years of experience in social media, content creation, digital marketing, or a related field. Fresh graduates with relevant projects, internships, or practical experience are welcome to apply. 
Strong content creation skills with a good understanding of what makes content engaging. 
Good knowledge of major social media platforms.
Good understanding of different content formats, social media trends, and audience engagement. 
Ability to film and edit short-form video content, particularly Reels.
Familiarity with video editing and content creation tools such as CapCut, Canva, Instagram Editing Platform tools, or similar platforms.
Basic understanding of content planning, content calendars, and campaign execution. 
Good written and verbal communication skills. 
Strong organizational skills and attention to detail. 
Creative mindset with the ability to generate new content ideas. 
Ability to work both independently and as part of a team. 
Willingness to learn, take feedback, and develop new skills. 
Ability to manage multiple tasks and meet deadlines. 

Preferred / Nice to Have
Experience managing or creating content for a social media page, whether professionally, academically, or as a personal project. 
Basic understanding of social media analytics and engagement metrics. 
Basic photography and videography skills. 
Familiarity with Meta Business Suite or similar social media management tools. 
Basic knowledge of branding and visual content. 
A portfolio or examples of previous content, Reels, social media work, or personal projects. 
 
Key Competencies
Creativity & Content Development 
Social Media Awareness 
Communication Skills 
Organization & Time Management 
Attention to Detail 
Teamwork & Collaboration 
Learning Agility 
Problem Solving 
Adaptability